Zero Plus

From freelance roots to a scalable, credible brand

The Challenge
Zero Plus was evolving fast, transitioning from a primarily freelance-led model into a fully-fledged Managed Service Provider.

The capability was there.
The ambition was clear.
But the brand wasn’t keeping up.

While the team had deep expertise in delivering technology services, they lacked a clear identity that reflected their growth, credibility and future direction. The risk was simple: without a strong brand, the business wouldn’t be recognised at the level it was operating.

  • The Approach
    I worked closely with the founders to bring clarity, structure and direction to what can often be an overwhelming process.

  • I led a discovery phase to understand how the founders saw the business, how they talked about it, and where they wanted to take it

  • I helped cut through the noise to define what actually mattered, focusing on building a brand that would deliver real commercial value, not just visual appeal

  • I scoped the right approach to brand development, ensuring time, budget and effort were aligned to impact

Crucially, this wasn’t about overcomplicating things; it was about making the right decisions, in the right order.

The Execution
I acted as both strategic lead and hands-on guide throughout the process.

  • Introduced and partnered with a design agency to bring the new brand and website to life

  • Ensured the strategic thinking translated clearly into creative output

  • Guided the team through key decisions, timelines and trade-offs, keeping momentum and reducing friction

  • Provided ongoing support to make the process feel structured, manageable and focused

This wasn’t a “hand it over and hope for the best” approach; it was end-to-end support to get it right.

The Impact

•A clear, credible brand that reflects Zero Plus’s evolution into a growing MSP

•A new website and suite of collateral designed for real-world use, not just aesthetics

•Greater clarity and confidence from the leadership team in how they present the business

•A smoother, more efficient process that avoided common pitfalls in brand development

The Outcome
Zero Plus now has a brand that matches its ambition, one that the team actively uses day-to-day to support growth, conversations and client engagement. By combining strategic clarity with practical delivery, I helped turn what could have been an overwhelming exercise into a structured, high-impact transformation.

Because a strong brand isn’t just something you launch, it’s something your business can actually use.

Hear from the client 

"Last year, we made dramatic progress in building Zero Plus from its early beginnings as a primarily freelance organisation, into a fast-growing MSP in our own right. Whilst my team and I have loads of experience at building and delivering great technology services, we also needed to develop our own identity and brand.
 I’m not ashamed to admit – this is an area in which we needed expert advice. And for this, we reached out to Emma.
 Working with Emma on our brand refresh at Zero Plus was a game-changer. She quickly cut through the noise and helped us understand exactly what we needed, what was possible, and how best to approach it to deliver real value to the business.
 She introduced us to a fantastic design agency, which brought the new brand and our great new website to life. But what really stood out was Emma’s ongoing support. She guided us through the entire process, from timelines to decision-making, making something that could have felt overwhelming feel structured and manageable.
 The end result is a brand and collateral we genuinely use day-to-day, not just something that looks good on paper. Emma brings a rare combination of strategic thinking and practical delivery, and I’d highly recommend her.”

David Twynham, Co-Founder & Director, Zero Plus