The hardest part of branding isn’t creativity. It’s decision-making
Most businesses don’t lack ideas, they have loads of them, which is exactly the problem.
Because instead of clarity, you get:
“we could say this…”
“or we could position it like this…”
“or maybe we include this as well…”
And before you know it, you’re trying to say everything, which sadly for you, usually results in saying very little.