Your employees are your most powerful marketing channel
Most businesses spend a lot of time thinking about how they show up externally.
Their website.
Their campaigns.
Their LinkedIn posts that have been “lightly tweaked” 14 times.
And all of that matters, but while you’re perfecting your messaging, something else is happening.
Your employees are out there… freelancing your brand.
If your audience has to ‘figure you out’, you’ve already lost them
There’s a very specific moment that happens on a lot of websites…
Someone lands on the page…they scroll a bit…they pause… and then you can almost hear their internal monologue:
“Right… but what do they actually do?”
The power of telling a good story
Most founders don’t struggle with vision.
They know what they’re building, why it matters, and more often than not, can explain it brilliantly… usually mid-sentence, slightly passionately, occasionally with hand gestures.
And then you look at their website, and it says absolutely none of that.
The hardest part of branding isn’t creativity. It’s decision-making
Most businesses don’t lack ideas, they have loads of them, which is exactly the problem.
Because instead of clarity, you get:
“we could say this…”
“or we could position it like this…”
“or maybe we include this as well…”
And before you know it, you’re trying to say everything, which sadly for you, usually results in saying very little.